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Paid Media & PPC Management in Dallas
Google Ads, Local Services Ads, Meta and YouTube run against cost-per-acquisition targets — with wasted spend cut every single week.
What’s included
Every paid media & ppc engagement covers these as standard.
- Google Search + Performance Max
- Local Services Ads setup
- Meta and YouTube campaigns
- Weekly waste-and-negatives review
Most accounts waste a third of the budget.
Most Google Ads accounts we audit are wasting between thirty and sixty percent of their budget — on broad match queries nobody would ever buy from, on a conversion action that fires on every page view, or on a landing page that was never built for the ad clicking into it.
Paid media is the fastest channel you own. Turn it on, get leads this week. That speed is exactly why it punishes sloppiness so hard: a bad structure does not fail quietly over six months, it burns real money every single day.
We run accounts against a cost-per-acquisition target you set, with conversion tracking verified before launch, tight query control, and a weekly search term review that cuts the waste. Landing pages are built to match the ad, not to dump traffic onto a homepage and hope. And we tell you when a channel is not working instead of quietly renewing it.
We most often get called in when one of these is happening:
What we manage, and how.
Platforms, tracking, landing pages and the weekly discipline that keeps cost per lead falling.
Conversion tracking, verified
Real conversion actions with real values, call tracking with duration thresholds, and offline conversion import where the CRM allows it.
Google Search & Performance Max
Tight query control, proper asset groups, brand exclusions, and audience signals that steer PMax instead of letting it wander.
Local Services Ads
Google Guaranteed setup, badge verification, lead dispute management and budget pacing for service businesses.
Meta, YouTube & retargeting
Prospecting and remarketing campaigns with creative built for the platform, refreshed before fatigue tanks your CPMs.
Landing pages that match
Dedicated pages per campaign, built by the same team that runs the ads, tested against each other continuously.
Weekly waste review
Search term reports pulled every week, negatives added, placements excluded, and budget moved toward what converts.
Taking over an account.
Nothing launches until the conversion data is trustworthy. That rule is not negotiable.
Account audit
We review structure, tracking accuracy, query waste, quality scores and landing page fit — and show you where the money is leaking.
Fix tracking first
Nothing launches until conversions are accurate. Optimizing against bad data is worse than not optimizing at all.
Rebuild & launch
Clean campaign structure, tight match types, negative lists, ad copy variants and campaign-specific landing pages.
Optimize weekly
Search terms, bids, budget allocation, creative rotation and CPA tracking — reviewed every week, reported every month.
Paid Media & PPC FAQ
What is your management fee?
Typically a flat monthly fee based on account complexity rather than a percentage of spend — a percentage model rewards us for spending more of your money, which is a bad incentive. Ranges are on the pricing page.
What is the minimum ad budget you would recommend?
For most DFW service categories, $1,500–$2,500 per month in media is the floor where Google Ads can gather enough data to optimize. Below that, Local Services Ads or a tighter geographic radius usually makes more sense.
Do you run Local Services Ads too?
Yes — including Google Guaranteed verification, lead disputes for bad leads, and budget pacing. For a lot of home service businesses LSAs outperform traditional search ads on cost per booked job.
Who owns the ad account?
You do. We work inside your Google Ads and Meta accounts under your billing. If we stop working together, nothing gets taken away and your history stays intact.
What makes paid cheaper over time.
Every one of these lowers the price you pay for the same booked job.
Let us audit the account first.
Give us read access to your Google Ads and we will show you exactly which queries, placements and campaigns spent money last quarter without producing a single conversion. No charge, no commitment.