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AEO & AI Search Optimization
Buyers ask ChatGPT, Gemini, Perplexity and AI Overviews before they ever open a browser tab. We make sure your business is the name that comes back.
What’s included
Every aeo & ai search optimization engagement covers these as standard.
- Entity and knowledge-graph work
- Structured data / schema markup
- Answer-first content architecture
- AI visibility tracking by prompt
Being the answer beats being a blue link.
A growing share of your buyers now ask an AI assistant before they ever open a search results page. "Who is the best marketing company in Dallas?" returns three names and a summary. If you are not one of those names, that customer never existed as far as your analytics are concerned.
Answer engine optimization is the work of making your business the thing a language model reaches for. That is a different problem from ranking a blue link. Models favor entities they can identify with confidence, facts they can corroborate across independent sources, and content structured so the answer is extractable without inference.
So we build the entity first — consistent naming, structured data, a clear knowledge graph footprint, corroborating mentions on sources models actually trust. Then we restructure content into answer-first formats: the direct response in the opening lines, supporting detail beneath, comparison tables, clean question headings. Then we track it, prompt by prompt, across the major assistants so you can see whether you are gaining ground.
AEO is worth prioritizing now if any of these describe you:
The levers that move AI visibility.
Entity clarity, structured data, extractable formatting and corroborating sources — measured prompt by prompt.
AI visibility baseline
We run the prompts your buyers actually type across ChatGPT, Gemini, Perplexity, Copilot and AI Overviews, and record who gets named.
Entity & knowledge graph work
Consistent entity naming, sameAs connections, organization schema and the third-party corroboration models look for.
Structured data buildout
Organization, Service, FAQ, HowTo, Product, Review and Breadcrumb schema applied across the site and validated.
Answer-first content architecture
Pages rewritten so the direct answer comes first and the supporting evidence follows — the format extraction engines reward.
Citation source targeting
Placement on the aggregators, directories, roundups and industry sources that AI models repeatedly cite in your category.
Prompt-level tracking
Monthly reporting on which prompts mention you, which mention competitors, and how that share is trending.
Getting into the answer set.
Baseline first, because you cannot show movement without knowing where you started.
Scan & baseline
Build the prompt set that matches real buyer questions, then record exactly who each assistant recommends today.
Fix the entity layer
Schema, naming consistency, knowledge panel signals and cross-source corroboration so models can identify you with confidence.
Restructure the content
Answer-first rewrites, question headings, comparison tables and factual specificity models can lift cleanly.
Earn citations & re-measure
Target the sources that feed the models in your vertical, then re-run the prompt set monthly to show movement.
AEO & AI Search Optimization FAQ
Is AEO just SEO with a new name?
It overlaps, but it is not the same. SEO optimizes for ranking a page; AEO optimizes for being named inside a generated answer where there is no page to click. The tactics that matter most — entity clarity, structured data, corroborated facts and extractable formatting — are weighted very differently than they are for classic rankings.
Can you actually influence what ChatGPT says?
Not directly, and anyone claiming a switch they can flip is selling something. What you can influence is the underlying evidence: what the web says about you, how consistently, and how easily a model can parse it. That is the lever, and it is measurable over time.
How do you measure AI visibility?
We run a fixed set of buyer-intent prompts across the major assistants on a schedule and log every brand mentioned. Over time you see your share of mentions rise or fall against named competitors — the same way you would track keyword share.
How long does it take?
Structured data and entity fixes can register in weeks. Shifting which brands a model reaches for typically takes 3–6 months, because it depends on new corroborating sources appearing and being ingested.
The foundation AEO stands on.
AI models pull from the same index. These make you worth pulling.
Find out what ChatGPT says about you today.
We will run your buyer-intent prompts across ChatGPT, Gemini, Perplexity and AI Overviews and send you the transcript of who gets recommended. Most owners find it uncomfortable reading.